ETHNOGRAPHIC RESEARCH & WORKSHOP INNOVATION
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Prompt : Introduce new in-home ethnographic research methodology to avoid influencing participants. Translate findings into workshop for clients to identify areas of innovation, then assess and prioritize opportunities.
Role : Lead Researcher , Co-Lead Designer on Workshop
Skills : Interviews, In-Home Ethnographic Research, Synthesis, Personas, Journey Mapping, Workshop Design
ETHNOGRAPHIC RESEARCH
As lead researcher, I formulated a system to streamline synthesis and clipping of 24/7 video footage of in home ethnography of 12 participants with 2 cameras for duration of 2 weeks.
SYNTHESIS
Organized & distilled data of participants by mapping participants over variables to identify patterns and key findings with assistance from a fellow designer more removed from research.
PERSONAS & JOURNEY Maps
Distilling endless data from participants into personas after finding patterns by mapping participants along variables.
Patterns arose that captured "instigators" and follow-up actions that were captured in an activities map, with additional section in the workshop for clients to contribute new opportunities.